How much commercial demand exists?
Every search people use when they compare, evaluate or buy in your category, grouped by intent and sized by what that attention is worth.
Product 01 · Organic search market research
Your entire organic search market, mapped.
Where demand goes today, which sites capture it, why they win, what your site is missing and what you should build next. One model of the market you compete in, reviewed by a senior specialist.
$2,500 complete engagementDelivered within 5 business daysSenior reviewed
Gravity Øne / Organic Market MapExecutive market view
Your categoryWhere the demand goes, who owns it, what you are missing
DemandMeasuredEvery commercial cluster, sized
OwnershipMappedCompetitors, reviews, publishers
Your gapRankedBuild now · next · ignore
01 Where the market goes02 Who owns it and why03 You against the market04 The build plan
Final outputA ranked build order for the market
Every statement labelled measured, inferred or recommendedWhat it answers
Six questions every search budget should be able to answer.
Most cannot. The map exists to answer each of these from data, and to say so plainly when the data does not support an answer.
Where does it go today?
The sites capturing that demand right now, including the directories, review sites and publishers that take clicks without selling what you sell.
Why do those sites win?
The page types, structure, content depth, internal linking and authority behind the results that hold the top positions in each cluster.
What is your site missing?
Your coverage measured against the page families the market rewards, marked as covered, partial or missing.
What should you build next?
A ranked build order: what to build now, what comes next and what to leave alone until your authority can support it.
What will it take?
The authority and link gap between you and the sites that win, and what is realistically needed to close it.
How the map is built
Software reads the whole category. A person decides what it means.
Automation lets us analyse far more of the market than a manual audit could cover. It does not get the final say on what any of it means.
Collect the market
Searches, competitors, ranking pages, traffic estimates and links from public and specialist data sources, across the whole category rather than a sample of it.
Separate the demand
We remove unrelated traffic, separate buying searches from research, and work out which site and which specific page wins each cluster that carries business value.
Read the winning pages
For every cluster that matters we examine the pages holding the top positions: their type, structure, depth, internal links and the authority behind them.
Decide what it means
A senior specialist with twelve years in search turns the model into a build order: what to build, what each page family has to do and what to leave alone.
Inside the map
Eight sections. Told as the story of your market, not as a pile of charts.
The answer comes first. The evidence follows. Every section can be opened to the data behind it.
Executive market view
The size of the organic market, your current share, the main organic competitors, the largest unclaimed opportunity and the three actions that matter most. The answer before the detail.
Where the market goes
How search demand in the category is divided between direct competitors, comparison and review sites, publishers, directories and other site types. Ownership of demand, not keyword volume.
Who owns the market
For each significant competitor: visibility, traffic ownership, winning clusters, winning page types, content footprint, authority and links. And in every case, why they win.
Winning patterns
What the sites that win have in common: product pages, use-case pages, comparisons, alternatives, integrations, templates, categories, educational content. The market pattern set against your coverage.
You against the market
The page families the market expects, and for each one whether you cover it, partly cover it or do not have it at all. One simple view of the gap.
Opportunity map
Every opportunity scored on demand, intent, business value, competition, authority requirement and existing coverage, then sorted into build now, build next and ignore for now.
Authority and links
Not a backlink export. The authority gap that exists, which competitor pages earn links and why, the patterns that repeat, and what you realistically need.
The build plan
Foundation, commercial expansion, content and authority, as three phases. And separately, the first ninety days, so you know what to do on Monday.
Interactive HTML report→Sortable tables→Evidence on demand→PDF for the board on request
How to read it
We separate what we measured from what we concluded.
The market is full of generated SEO reports that present every line as a fact. Every statement in your map carries one of three labels, so you always know whether you are looking at data, at reasoning or at a recommendation.
Measured · Taken directly from data
Search volumes, rankings, pages, links and traffic estimates, with the source shown beside each figure.
Inferred · Concluded from several signals
Why a competitor owns a cluster, what a page type is doing, where authority comes from. Each one opens to show the reasoning.
Recommended · A senior judgement call
What to build, what to ignore for now and in what order. Labelled as a professional recommendation, not dressed up as a fact.
Why Gravity One believes this
Every inferred and recommended statement opens to the signals behind it. If you disagree with a conclusion, you can see exactly what it rests on.
Measured→Inferred→Recommended→Nothing presented as fact unless it was measured
Sample map
An independent study of one category, published in full.
We are mapping one US software category end to end and publishing the complete report for a representative company, built entirely from public data and without that company's involvement. It will appear here when it is ready, so you can judge the depth of the work before you buy it.
Built on public data only
No client access, no private analytics. Exactly what the map can see about any company from the outside.
Not affiliated with the company studied
An independent capability study. The company is a subject, not a client, and is named as such in the report.
The full report, not an excerpt
Every section of the map, with every measured, inferred and recommended label in place, so the method is visible.
Want to see it early?
Ask. info@gravityone.agency · we will send it when it is published.
Price and scope
One price. The whole market.
A single one-time project. No retainer required, and no obligation to continue with us once you have the map.
The full product$2,500
Organic Market Map
The complete model of your category's organic search market and a ranked build order.
- Every commercial search cluster in the category
- Where demand goes: competitors, review sites, publishers, directories
- Why each significant competitor wins
- Your coverage against the page families the market rewards
- Opportunity map: build now, build next, ignore for now
- Authority and link gap, and what is realistically needed
- Three-phase build plan and the first ninety days
- Sixty-minute strategy walkthrough with your team
Get the Organic Market MapDelivered within 5 business days · working session included
Not ready for the full map?$999
Market Check
Whether your category deserves the full map, answered quickly and plainly.
- Estimated demand and market size
- Main business and search competitors
- The most valuable gaps in your coverage
- A clear yes or no on the full map, with the reasoning
Start with the Market CheckDelivered within 2 business days
After the map
The map tells you what to build. We can also build it.
The map stands on its own and many clients take it to their own team. If you want the work done as well, it usually leads to one of these: a website built around the page families the market rewards, a monthly growth engagement that works through the build order, or the mentions and links the winning pages in your category already have.
Website Design & Build·Ongoing SEO Growth·Relevant Mentions & Links·Map first. Everything else is optional.
Organic Market Map
Get your Organic Market Map